Build a landing page

Choose a template

To get started, you’ll need to begin with a template. Follow these steps to select a template and begin building:

Navigate to Landing Pages in your navigation menu and click the Create New Landing Page button at the top-right corner of the page.
Filter by page type, industry, style, color, or simply browse through our entire collection.
Hover over any template’s thumbnail, click Start Building to jump right in or Preview to take a closer look.
Once you had chosen a template, name your page, then click Continue.

Edit your page content

Every template includes pre-built sections with placeholder widgets. You can edit, rearrange, delete, and add new content to customize your page.

Our builder automatically saves changes as you go, so you don’t need to worry about losing any work. If you make a mistake, there are plenty of options to undo your edits.

Also, if you already have a Leadpages site, landing page, or pop-up built, you have the option to copy + paste a section onto your new landing page. Learn more ↗

You can also use section templates to help you add a new section to a page without designing it from scratch.

Edit widgets

Widgets hold all the content on your page—from headings to images to buttons. Click on any widget to access its settings and edit its content.

NOTE: Many widgets can contain text, including buttons. Click on any placeholder text and start typing to replace it with your own copy.

Each widget also provides various customization and styling options. You can learn more about each widget’s options here: Using widgets

Other customization options

Each template is organized into distinct sections, columns, and rows—each of which you can customize to further edit your page.

We have in-depth resources you can check out to learn more here:

Set up a form

You’ll need at least one form widget in order to collect opt-ins on your page. Most templates include an opt-in form by default, normally within an on-page pop-up. Here’s how to find and adjust your page’s form:

Form settings

Look for a call to action (usually a button). Keep in mind that many templates include several calls to action.
Hover over your call to action and click Edit Pop-Up (or click your call to action, then the link icon).
Once you open the pop-up, hover over the form and click Edit Integrations (or click anywhere on the form to open its settings).
Navigate through the three tabs, INTEGRATIONS, FIELDS, and ACTIONS, to adjust your form’s settings. When you’re finished, click Save & Close.

TIP: Multiple calls to action can link to the same pop-up, so any changes you make can affect multiple button or text links.

For more details, check out:

NOTE: Form settings contain a lot of power—you’ll use the form widget options to set up everything from your integrations to lead magnet delivery options.

Attaching a lead magnet

You can incentivize visitors to opt in to your page by offering a lead magnet. Learn how to set up a lead magnet here.

Thank you page settings

By default, visitors who submit a form on your landing page will get directed to a generic thank you page. We recommend creating a custom thank you page to use with your opt-in page. Here are details on setting up a custom thank you page.

Publish your page

Before publishing your page, click the Preview button to see it in action—you can even make sure your page looks good on mobile devices.

TIP: Use device-specific display to create mobile-only sections of your page to craft a customized look for different devices.

When you’re satisfied, click Publish to go live! Each page you publish will get its own URL at your Leadpages Domain (hosted on our servers). Using that URL is the quickest way to share your page—but you can also publish your page to your own server or WordPress site.

To learn more about publishing, check out: Publishing your landing page

Test your page

We always recommend submitting a test before sending your page out into the world. We've got a video here demonstrating how best to test your page.