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The button widget

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Add call-to-action buttons to your page and link them to a pop-up, landing page, an external URL, or a section on your page.


Using the button widget

Editing click events

You can link your button to an external URL, an existing landing page, a pop-up, or another section on your page.

Hover over your button, then click Edit Click Event or Add Click Event as seen below (alternatively, click your button, then click the link icon in the widget settings panel):

Existing button on a page template

New button widget

If your button is already connected to a pop-up, you can edit the pop-up by clicking Edit Pop-up, or choose a different click event by selecting the radio button next to it. You have the option to link your button to an External URL, landing page, pop-up, Calendly pop-up or a page section. Click here for more information on linking options.


If you choose a URL or existing landing page, you can select the New Window option to make the link open in a new browser window. You can also choose Use Nofollow so the hyperlink does not influence the ranking of the link’s target in a search engine's index.

You can learn more about setting up pop-ups here.

Formatting text

Click the font icon (Aa) to adjust the font, size, line spacing, and style of your button text.

Within the font settings you can also format your text in bold, italics, underline or strikethrough.

Clicks as conversions

The most common type of conversion when using Leadpages is when someone opts in to a form. However, at times you may want to count a visitor simply clicking a button on your page as a conversion, even if they're not filling out a form.

With the button widget, you have the option to add button clicks to your page's overall conversions and conversion rate.

To count a button click as a page conversion, select the link icon within the widget's settings, then check the box that reads, "Count this button click as a page conversion."

Button click conversions are available when linking to an external URL, pop-up or Calendly pop-up.

WARNING: If your button is linked to a pop-up with a form widget on it, we do not recommend counting the button click as a conversion, as this will result in two conversions added to your analytics; one for the button click and one for opting in to the form.


Customization and styling details

In the style menu, you can change the button’s size (small, medium, or large) as well as justify the button to the left, right or center of its container.

You can also select the Full Width option, which will force the button to fill the entire width of whatever column it’s in.

In the style menu, you can choose between square, rounded, or circular corners for your button. You can also choose between a flat, outline, or gradient style of button, as seen below:

The color picker allows you to choose from your brand colors, recent colors, or click ADD next to "Recent Colors" to enter hex codes or select a different color for the background of your button and text, as shown below:

Tips and frequently asked questions

Can I link a button to a standalone pop-up, created with under Conversion Tools?

Absolutely, but you'll want to use the HTML widget instead of the button widget. And note that the analytics for any conversions on that pop-up will be located under Conversion Tools in your account navigation menu next to that pop-up.

Tip: Don’t forget to link the button.

Although you can create a button without linking it to a destination, we recommend linking your button to something, so that your visitors are not confused if they click on a button and nothing happens.

Tip: Select a button color that stands out from the rest of your page.

A bold color will draw a users’ eye directly to your button, making them more likely to click it.

Need more help?

You can always get in touch with our support team—just click Support in your Leadpages navigation menu, or submit a ticket ↗

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