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Analytics overview

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In this guide, we’ll walk through how you can view your analytics data, visualize your page’s performance across time, and more. If you’re looking for more information on split testing, we have additional resources available here.

If you’re noticing strange numbers, check out our Analytics Troubleshooting Guide—this article isn’t designed to cover troubleshooting issues.


The fine print

  • Our analytics system tracks page views and conversions. To gather more detailed data about your pages, you can add third-party tracking code (such as Google Analytics). Check out our article here for more information: Use Third-Party Analytics.
  • A conversion within Leadpages analytics is typically a form submission (an opt-in). However, you may choose to count button clicks as conversions.
  • Analytics are presented in your time local zone.
  • A page's analytics will be permanently deleted if the page is deleted or the split test it's a part of is deleted.
  • Although the "Earnings" column displays the United States dollar sign, the earnings number will match the default currency of your Stripe account.

View your analytics

When you publish an asset, we’ll automatically track its views and conversions. Navigate to whichever listing of assets to view quick-view analytics.

WARNING: We are not able to track analytics for pages published via our Advanced HTML Export option.

In the listing view, we display unique views, conversions, your conversion rate, and earnings (if you're using Checkouts) so you can review how your assets are doing at a glance.

To see your analytics data in-depth, click any number to jump right into a more detailed view. Or, click the graph icon next to it (as shown in the example above).

The analytics view for each of your assets contains a wealth of information. At the top of the page, you’ll find a summary featuring total counts of each metric we track:

  • views
  • unique views
  • conversions
  • conversion rate
  • earnings (if using Checkouts)

Understanding each of these numbers—and how they’re calculated—will help you gain valuable insights into your asset's performance.

About page views

Anytime someone views your asset, a new view will get calculated. In most cases, if the same person views it again, we’ll count a new view but not a new unique view.

For standalone pop-ups, keep in mind we only track a view when someone opens your pop-up. We do not directly track external pages where your pop-ups are hosted.

NOTE: A visitor who clears their cache or cookies should still register as the same unique viewer. However, if they were to view your asset from a new browser (such as on their mobile device), they would count as an additional unique visitor.

By comparing total views to unique views, you can get a general idea of how many visitors return to your page or form. For instance, if a single visitor were to open a page a hundred times, 100 page views would be counted, but only one unique view.

About conversions and conversion rate

We count a conversion any time a visitor submits a form on your asset, regardless of whether or not they've already opted in previously. For instance, if 200 people sign up for your newsletter, we’ll count exactly 200 conversions.

TIP: If a page contains multiple forms, we’ll calculate the total number of conversions for the entire page.

Your asset's conversion rate reflects how many opt-ins you have compared to unique views. (Specifically, we divide conversions by unique views to calculate a conversion percentage.)

You may also choose to count button clicks as conversions on your pages. Similar to multiple forms in the tip above, all buttons that are set to count their clicks as conversions will be added together in the total number of conversions for the entire page.

About other conversion types

At this time, our system only counts form submissions or button clicks as a conversion. You might consider using a third-party analytics platform if you're in need of further analytics.

Reset your analytics

If you're looking to reset your analytics, simply enter the analytics menu for that page and click the Actions more menu at the top-right corner of the menu, then "Reset Analytics."

NOTE: It is not possible to reset a Leadpages site's analytics.

The analytics graph

The analytics page for each of your assets features a powerful, customizable graph so you can visualize your forms’ performance over time.

Below, we’ll cover all the options available for customizing the analytics graph.

Graph different page metrics

To change which metric is graphed (such as views or conversions), click the drop-down menu in the top-left corner of the graph area and select whichever metric you’d like to view.

Keep in mind, the vertical axis will automatically adjust to show relevant numbers for your asset. This is important to consider if you ever compare graphs from multiple pages, as the numbers may differ even if the graphs look similar.

Change the graph’s timeline

There are two ways you can adjust the timeline of your graph:

  • change the reported date range
  • change the time interval displayed

To adjust the date range of your data, click the calendar icon next to your asset title. From there, choose a pre-defined range or select “Custom” to put in your own dates.

NOTE: When you adjust your analytics date range, the “Page Summary” will only reflect totals for your chosen time period.

By default, the graph will display monthly data, but you can also view daily or hourly statistics for certain date ranges.

As you increase your chosen date range, some data may not be available to display. You can view hourly analytics for the past seven days, and daily analytics for the past 90 days.

For instance, when viewing analytics for the past two days, you can select hourly, daily, or monthly views. But for data from the past six months, the graph will only display month-by-month intervals.

To actually change the time interval of the graph, click the “Monthly” drop-down menu and select a new option (as shown below).

You will also notice a drop-down menu with a "Standard" viewing option, delivering a single data point for whichever time cycle you've chosen or "Cumulative," placing data points for the sum total according to the time cycle you've chosen.

Need more help?

You can always get in touch with our support team—just click Support in your Leadpages navigation menu, or submit a ticket ↗

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