Need help? You’ve come to the right place

What’s New Getting Started Building Integrating Publishing

Checkouts overview

Last Updated

NOTE: Checkouts are available to Pro and Advanced customers.


The fine print

  • While Stripe's testing mode is strictly for their product directly, rather than integrations like Leadpages, you can still test out your checkout widget within Leadpages. Learn more below ↘
  • Shipping costs must be included in the price of the product you sell. We do not provide services for handling tax, shipping, or logistics involved with delivering physical products.
  • The Leadpages checkout widget is compliant with SCA regulation. Learn more →
  • Make note of our FAQ article on this widget.

Add a Checkout

To start selling your product, drag a Checkout from the widgets panel and place it on your page or pop-up. A basic form will appear, along with its settings sidebar.

TIP: To sell items from a pop-up on your page or your external site, delete the basic form from the default pop-up and add a Checkout in its place.

Connect to Stripe

If it’s your first time using the Checkouts, click Connect Stripe Account in the left sidebar. Or, create a new account at if you’re not already using Stripe. 

Sell a one time product

When you set up a Checkout, you’ll need to specify a product to sell. More specifically, each Checkout must have a product and a price, as shown below. Keep in mind, you must set up a product and price in Stripe before you can use it in a Checkout—review the section below for full details.

Click +Create Product in Stripe if you have yet to create your product in Stripe.

TIP: If you're not seeing your product listed, click "⟳ Not finding what you’re looking for? Try refreshing."

Add a product from Stripe

Once created in Stripe, here’s how to select your product and price in a Checkout’s settings:

  1. Click the form on your page or pop-up, and navigate to the “Payments” tab.
  2. Select your product and price from the drop-down menus.


Sell a recurring product

Once you’ve placed a checkout widget on your page and connected your Stripe account, you’ll select your recurring/subscription product from the drop-down menu.

After selecting your recurring product, select the recurring price you set in Stripe for that product, noted by the amount/[billing cycle] (i.e. $5/month).

Create a new Stripe subscription

If you have yet to create a recurring product in Stripe, simply click +Create Product in Stripe and you’ll be taken directly to the place where you will create a product in Stripe. Select "Recurring" under "Pricing" to set up a subscription product.

After creating a recurring product and price within Stripe, refresh your products in your Leadpages checkout widget and you’ll see your newly created product.

Recurring product purchase follow-up

When a visitor opts in to your recurring product via Leadpages, they will receive a transactional confirmation email from Leadpages with a link to manage their subscription.

NOTE: This is email is transactional and is not visually customizable.

That unique link is where your customers can update their card used for your subscription service as well as cancel their subscription if they choose.

If you would like to send a customized receipt to your customers, you can do so within Stripe here.

As the seller of the subscription, you will receive a transactional confirmation email for each subscription ordered with the buyer’s email address, a link to that customer in your Stripe account, and a link to their subscription in Stripe.

Test your Checkout

NOTE: Checkouts are only able to be tested on published pages at their URL. Checkouts will not function in preview mode within the Leadpages Builder.

Not to be confused with Stripe's in-app testing mode, to test the purchase of a product on your page:

  1. Set your product to $0.00 in Stripe.
  2. Open your Checkout in the Leadpages builder and refresh ⟳ your Stripe products.
  3. Update your page at the top-right corner of the builder.
  4. Visit the page and purchase your product.

After you've finished testing and are set to start selling to your page visitors, make sure to follow these steps to get your product set back to the right price.

Shipping fields

Products default as non-shippable in Stripe. However, if you'd like to add shippable fields, follow the steps below if you have a product that requires shipping fields.

Add shipping fields

  1. Navigate to ③FIELDS in your checkout widget form settings in Leadpages.
  2. Toggle "Shipping Fields" on.

NOTE: Shipping fields, similar to the billing information fields, are determined by Stripe and not able to be edited.

All active products will appear in Leadpages—if you don’t see your product listed, try clicking the refresh button and make sure your product is set to “active” in Stripe.

If you’d like to display information about your product on your form, be sure to toggle the switch next to “Add an itemized summary on your form”.

Creating an upsell

You can advocate for further earnings from those who submit your first Checkout with a thank you page that includes another Checkout. On your thank you page's Checkout, you could include an upsell or bonus item for them to purchase.

NOTE: One-click upsells or add-ons are not yet available via Checkouts.

Additional form options

Add an integration

Besides processing transactions, you can use Checkouts to collect other information about your customers—just like you can with any other form. To do so, navigate to the “Integrations” tab in a Checkout’s settings sidebar. Then, add your email service provider, webinar service, or other integrations.

For a full guide on how to configure your form’s integrations, check out: Connect Integrations.

Customize fields

Checkouts collect the following required fields:

  • Email Address (used for email receipts)
  • Card Number
  • Expiration Date
  • Billing ZIP Code

To ensure that you can collect payments through Stripe, these fields are not customizable.

You can add an integration (such as your email service provider) to collect additional information from your customers. Your customers’ email address will get sent to Stripe and any other integrations. However, other custom fields (such as name, phone number, etc.) will only get sent to additional integrations, not Stripe.

Customize a Checkout’s appearance

You can customize your buy button’s color, style, and hover state just like a regular form widget. It will automatically display “Pay X.XX.” The “Pay” text cannot be edited manually from within Leadpages and the price will always reflect information from Stripe and therefore also cannot be edited.

After purchase

View invoices

In your Stripe account, any purchases made via a Leadpages checkout widget will be recorded under Billing, then Invoices.

Email receipts

To send email receipts to those who have purchased your product, navigate to your Settings in your Stripe account, then Email receipts and toggle "Successful payments" ON.

Frequently asked questions

For quick answers on everything from product setup to form customization, check out: Checkouts: Frequently Asked Questions.

Need more help?

You can always get in touch with our support team—just click Support in your Leadpages navigation menu, or submit a ticket ↗

Was this article helpful?
Powered by Zendesk