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Leadpages and Facebook

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There are a few ways Leadpages and Facebook are commonly used together. For example, you may be looking to implement a Facebook Pixel tracking code on your pages or to verify your Leadpages Domain in order to run a Facebook ad. This article will lay out how to get aspects of your Leadpages account and Facebook Business account working together.

 

Verify your domain

With the release of Apple's iOS 14 and subsequent security standards that have been put in place, you may need to verify your domain with Facebook in order to run an ad.

More from Facebook on how iOS 14 may affect your ads can be found here.

Step-by-step

The following step-by-step process uses the Leadpages Domain (lpages.co) as an example for the domain being verified.

  1. Publish a landing page as a homepage or publish a site to your Leadpages Domain (lpages.co).
  2. Navigate to your Facebook Business account domain settings here.
  3. Click "Add" and enter your Leadpages Domain address (lpages.co), then click "Add Domain."
  4. Select the "Meta-Tag Verification" tab, copy the meta tag (starting with <meta name=).
  5. In Leadpages, paste the meta tag code in the "Head Section Tacking Code" within the analytics Settings of your page or site that is published to your domain and Save.
  6. Update your page.
  7. Back in your Leadpages Business account domain settings, click "Verify." You will receive a message that your domain has been verified by Facebook.
NOTE: You must repeat this process for all custom domains connected to your Leadpages account as well if you intend to use them for Facebook ads.

Facebook Pixels

You can place a Facebook Pixel on any page or pop-up within Leadpages. To do so, you will first navigate to your Facebook Business account to create and copy the Facebook Pixel code. Once you have the code, use our guide here on implementing third-party tracking code to publish the Pixel to your page or pop-up.

Creating Facebook ads

Facebook Ads Manager

While we would always recommend following Facebook's resources on ad creation for the most up-to-date information, we've created a couple of short videos on using Leadpages and the Facebook Ads Manager below.

Facebook ad formats

Facebook provides numerous different types of ad formats including, photo, carousel and video ads.


Need more help?

You can always get in touch with our support team—just click Support in your Leadpages navigation menu, or submit a ticket ↗

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