Overview
Leadpages includes built-in analytics on every published page — no extra tools or tracking codes needed. View traffic, conversions, and visitor data from both the Dashboard and directly inside the editor.
Account-Wide Analytics
Go to Dashboard → Analytics for a bird's-eye view across all your pages:
- Total views and unique visitors
- Conversion rate — Percentage of visitors who submitted a form, clicked a tracked element, or completed a purchase
- Bounce rate — Percentage of visitors who left without interacting
- Device breakdown — Desktop vs. mobile vs. tablet traffic
- Traffic sources — Organic, paid, social, referral, and direct traffic with UTM parameter tracking
- Top performing pages — Sorted by views or conversion rate
In-Editor Insights Panel
While editing a page, click the Insights icon (bar chart) in the toolbar to open the Insights Panel. This gives you real-time analytics for the current page without leaving the editor:
- Views, visitors, and conversion rate
- Bounce rate and average time on page
- Top traffic sources with visitor counts
- Device breakdown
Conversion Tracking
Track what happens after visitors land on your page:
- Go to Dashboard → Conversions.
- Click Add Destination to track conversions on an external site (e.g., your Shopify store, Calendly booking page, or Stripe checkout).
- Set an attribution window (how long after clicking your page a conversion counts — default is 7 days).
- View conversion counts, revenue, and which pages drive the most results.
UTM Parameters
Leadpages automatically captures UTM parameters from your traffic sources. If you're running Google Ads, Facebook Ads, or email campaigns with UTM tags, you'll see the breakdown by campaign, source, and medium in your analytics.
Data Retention
How far back your analytics data goes depends on your plan:
- Grow: 12 months
- Optimize: 24 months
- Scale: 36 months
Privacy
Leadpages respects visitor "Do Not Track" browser settings. Analytics data is used only for your account — it is never shared with third parties.
Need more help?
You can always get in touch with our support team—just click Support in your Leadpages navigation menu, or submit a ticket ↗