What Are Brand Kits?
A Brand Kit stores your brand identity — colors, fonts, logo, and voice settings — in one place. When you create or edit pages with the AI builder, it automatically uses your brand kit to generate on-brand content.
Creating a Brand Kit
Go to Dashboard → Brand Kits.
Click Create Brand Kit.
Fill in your brand details:
Colors: Primary, secondary, accent, background, and text colors
Fonts: Heading font and body font
Logo: Upload your brand logo
Voice: Describe your brand's tone and personality (e.g., "Professional but approachable, focused on helping small business owners")
Business Info: Business name, industry, and target audience
Click Save.
Extracting a Brand Kit from a Website
Already have a website? Leadpages can extract your brand identity automatically:
When creating a new brand kit, enter your website URL.
Leadpages analyzes your site and extracts colors, fonts, and logo.
Review the extracted values and adjust as needed.
Save your kit.
Using Brand Kits
When creating a page: Select your brand kit before generating with AI. The AI uses your brand colors, fonts, and voice automatically.
In the editor: Click the brand kit icon in the toolbar to select or switch kits. Your brand colors appear in every color picker for quick access.
Reapply brand: If a page drifts off-brand, ask the AI to "reapply my brand" — it scans the page and updates all colors and fonts to match.
Multiple Brand Kits
You can create multiple brand kits — useful for agencies managing different clients or businesses with sub-brands. The number of brand kits depends on your plan:
Grow: Up to 3 brand kits
Optimize: Up to 5 brand kits
Scale: Up to 10 brand kits
When you reach your plan's brand kit limit, the dashboard shows a notice in place of the "Create Brand Kit" card. To add a new kit, delete an existing one first — or upgrade to the next plan for a higher limit. Users on the Scale plan who have reached their limit will only see the option to delete an existing kit, as Scale is the top-tier plan.
Need more help?
You can always get in touch with our support team—just click Support in your Leadpages navigation menu, or submit a ticket ↗