What Are Brand Kits?
A Brand Kit stores your brand identity — colors, fonts, logo, and voice settings — in one place. When you create or edit pages with the AI builder, it automatically uses your brand kit to generate on-brand content.
Creating a Brand Kit
- Go to Dashboard → Brand Kits.
- Click Create Brand Kit.
- Fill in your brand details:
- Colors: Primary, secondary, accent, background, and text colors
- Fonts: Heading font and body font
- Logo: Upload your brand logo
- Voice: Describe your brand's tone and personality (e.g., "Professional but approachable, focused on helping small business owners")
- Business Info: Business name, industry, and target audience
- Click Save.
Extracting a Brand Kit from a Website
Already have a website? Leadpages can extract your brand identity automatically:
- When creating a new brand kit, enter your website URL.
- Leadpages analyzes your site and extracts colors, fonts, and logo.
- Review the extracted values and adjust as needed.
- Save your kit.
Using Brand Kits
- When creating a page: Select your brand kit before generating with AI. The AI uses your brand colors, fonts, and voice automatically.
- In the editor: Click the brand kit icon in the toolbar to select or switch kits. Your brand colors appear in every color picker for quick access.
- Reapply brand: If a page drifts off-brand, ask the AI to "reapply my brand" — it scans the page and updates all colors and fonts to match.
Multiple Brand Kits
You can create multiple brand kits — useful for agencies managing different clients or businesses with sub-brands. The number of brand kits depends on your plan:
- Grow: Up to 3 brand kits
- Optimize: Up to 5 brand kits
- Scale: Up to 10 brand kits
When you reach your plan's brand kit limit, the dashboard shows a notice in place of the "Create Brand Kit" card. To add a new kit, delete an existing one first — or upgrade to the next plan for a higher limit. Users on the Scale plan who have reached their limit will only see the option to delete an existing kit, as Scale is the top-tier plan.
Need more help?
You can always get in touch with our support team—just click Support in your Leadpages navigation menu, or submit a ticket ↗