Understanding your leads is essential for effective marketing and sales. Lead Enrichment enhances your lead data by providing valuable insights such as company details, industry, size, location, and more. These insights help you better understand your leads, personalize your outreach, and refine your marketing and sales strategies. By enriching your leads, you can focus on the right prospects, build stronger connections, and drive better results.
Accessing Lead Enrichment
To access Lead Enrichment:
- Sign up for a lead enrichment plan here.
- Our customer support team will follow up via email and confirm your purchase.
- Navigate to the Leads Library by clicking on Leads in the left sidebar menu.
- Locate the Enrichment tag next to leads that have been enriched.
Enriching your Leads
Choosing an Enrichment Plan
Your enrichment plan determines how many new leads you can enrich each month. To review your options, click here.
A few important things to note:
- If you have enrichment credits, you can start enriching your leads right away.
- If you’ve run out of credits, your enrichment allotment will be refreshed each month.
- If a lead cannot be enriched, it won’t count against your credit allotment.
Understanding Enriched Data
Once enrichment is complete, your leads will include additional insights, such as:
- Company Name: Know exactly who your leads work for.
- Industry: Tailor your messaging to fit their business needs.
- Company Size: Adjust your approach based on whether they’re a startup or an enterprise.
- Location: Localize your outreach for better engagement.
- Revenue: Identify high-value prospects.
All enriched data appears in the Leads Library under the Lead Details panel. If you click on any enriched lead, you’ll be able to view its details.
Using Enriched Leads
Your lead enrichment data will be included in your lead CSV export from the Lead Library here.
Once enriched, your leads are ready to be:
- Used in email campaigns
- Segmented for personalized outreach
- Synced with CRM tools
Frequently asked questions
How long does it take for enrichment to complete?
Lead enrichment typically processes in real-time or within a few minutes.
What if no enrichment data is found for a lead?
If enrichment doesn’t return information, it means data isn’t available for that lead. In these cases, your monthly enrichment credit will not be deducted.
Can I export enriched leads?
Yes, you can export enriched leads as a CSV file from the Leads Library for use in other tools or CRMs.
Does lead enrichment comply with data privacy laws?
Yes, Leadpages ensures that lead enrichment follows data protection regulations. If needed, you can update your Privacy Policy to reflect this feature.
Need more help?
You can always get in touch with our support team—just click Support in your Leadpages navigation menu, or submit a ticket ↗