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Integrate Infusionsoft with Leadpages

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Infusionsoft provides powerful email and CRM tools in an all-in-one package. Using our integration, you can add leads directly to Infusionsoft using tags. Let’s get started!

NOTE: As a company, Infusionsoft has rebranded and is now called Keap. Therefore, it is now referred to as "Infusionsoft by Keap."

The fine print

  • Infusionsoft is available with all of our conversion tools: Drag & Drop and Standard pages, sites, pop-ups, opt-in texts, and trigger links.

Integrate your account

Before sending leads to Infusionsoft, you’ll need to connect your account to Leadpages.

NOTE: For the integration to work properly, we recommend connecting to an Infusionsoft account that’s in your Admin User Group. Get the steps ↗

Here’s how to integrate with both of our builders at the account level:

  • Drag & Drop Builder: To use your integration with the Drag & Drop Builder (sites, pages, pop-ups), follow our guide here.
  • Standard Builder: To use your integration with our Standard Builder, Standard pop-ups, opt-in texts, and trigger links, follow these steps.
    • Before you start connecting to the Standard Builder, there are a few pieces of information you’ll need from Infusionsoft:

      • your app name (i.e. “Account Simple Name”) - the subdomain when signing in to Infusionsoft (i.e.
      • your API Key

Send leads to Infusionsoft

Now that your Infusionsoft account is connected to Leadpages, you can use it with any of your pages, forms, and more.

Follow these steps to choose an integration as the destination for your leads.

Drag & Drop tools

Our Drag & Drop forms use a tag-based Infusionsoft integration. When your visitors opt in, they’ll appear in your contact database with any tags you select.

Tags are a powerful way to segment contacts and automate marketing tasks. Learn more in Infusionsoft’s Help Center:

You can search for (and select) up to ten tags from your Infusionsoft account as you set up your form.

Migrate from web forms and sequences

Our former integration connected to Infusionsoft’s web forms and sequences. You’ll need to re-configure existing forms connected to web forms or sequences in Leadpages to take advantage of the new tag-based integration.

Here’s how to re-configure your forms:

  1. Open a page or a pop-up where your form is located. Then, click the form to open its settings.
  2. Select “Infusionsoft” from the integrations tab.
  3. Click Re-configure Form.
  4. Search and select up to 10 tags, then click Done to save your settings.
NOTE: Once you re-configure your form, you won’t be able to reconnect to an Infusionsoft web form or sequence.

Supported fields

We support all of Infusionsoft’s standard fields other than the Infusionsoft Company Name field as well as custom fields from your Infusionsoft account.

WARNING: Infusionsoft requires State fields to be accompanied by a Country/Region field and vice versa on Leadpages forms. If both are not present, the opt-in will not be sent to Infusionsoft.

If you use the “Lead Source Id” field, you’ll need to take a few extra steps:

  1. Copy your Lead Source ID from Infusionsoft.
  2. Paste it into the Lead Source ID field in Leadpages as the default value.

NOTE: Checkboxes created within Infusionsoft will appear as radio buttons in the Drag & Drop Builder.

Standard Builder tools

Our Standard platform connects directly to Infusionsoft web forms and Legacy Sequences.

WARNING: Connecting to web forms and Legacy Follow-Up Sequences is not supported by Infusionsoft. Use our tag-based integration in the Drag & Drop Builder whenever possible to avoid potential issues.

To connect, select Infusionsoft as the integration for your form, opt-in text, or trigger link. Then, select which web form or sequence you’d like to send leads to.

If you use a web form…

You can set up a Legacy Follow-Up Sequence in Infusionsoft under Marketing › Legacy › Add or Copy a Follow-Up Sequence.

Frequently asked questions

Someone has unsubscribed from my list in the past, but wants to opt back in. How can they re-subscribe?

After one of your subscribers has unsubscribed from your Infusionsoft list, the only way for them to resubscribe to receive your marketing is via an opt-in email or form created within Infusionsoft. They will not be resubscribed by simply opting in to a Leadpages form you have integrated with Infusionsoft. This is a stipulation set by Infusionsoft. Note: An Infusionsoft form could be embedded on a Leadpages landing page or pop-up using the HTML widget.

Can I connect directly to a web form or sequence?

You can integrate directly with campaign web forms or sequences, but only in our Standard Builder tools. Our Drag & Drop platform uses a tag-based integration. Learn how to use tag goals.

Need more help?

You can always get in touch with our support team—just click Support in your Leadpages navigation menu, or submit a ticket ↗

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