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Create a trigger link

Last Updated

NOTE: Trigger links have been discontinued for accounts created after June 8, 2021.

Trigger links make it easy for your prospects on a current list to opt-in to your other lists, sub-lists and webinars! Simply copy and paste a trigger link into a broadcast email using your email service provider, and your prospects can instantly register for your list, sub-list, or your webinar by simply clicking your trigger link. There's no need to opt-in, or give additional information!

Trigger links require two specific technologies. If these are not available with your email service provider (ESP), then you will not be able to use trigger links. For more information, please see supported integrations below.

Trigger links work due to the email service provider's ability to provide field personalization, which means that you must send your trigger links from within an email service provider. Because a trigger link pulls contact information from a list, you must send it from the place where those contacts are stored. Your trigger links will not work if they are pasted into a standard email message, such as a message that you create from your Gmail or another email account.


The fine print

  • Supported fields for trigger links: Email, first name, last name, full name
  • Trigger links rely on the Leadpages Standard (Legacy) integration system and therefore, you'll want to connect your email service provider to that system as well.

Creating a new trigger link

  1. Navigate to Conversion Tools in your navigation menu, then Trigger Links.
  2. Click Create New Link.

Integrating your trigger link

Choose the integration service and desired list that you will be adding leads to from the left sidebar panel drop-down menus. Then, click the green "Customize this Link" button or the blue "Okay" button (either may show).

The email service provider that you use to send out this email can be different from the ESP that you’re using to build your list. For example, you might use Infusionsoft to send out this email, but use Mailchimp to build your list.

NOTE: Trigger links utilize our Standard (Legacy) Builder integration system. Make sure to connect any services you'd like to use with trigger links by following these steps.

Integration settings

  1. Your integration settings should appear right away if integrating the link for the first time, if not, select Integration settings from the left-hand panel.
  2. Select your integrations and where you'd like to send your leads, then click Customize this form.
  3. From the drop-down to the right of the sidebar, select the email service provider from which you will be sending this trigger link.
  4. Name your trigger link at the top left corner and click Save.

NOTE: At this time, you cannot use a trigger links to build your list inside AWeber or 1ShoppingCart, due to their individual terms of service. For more information, see supported integrations below.

Attaching a lead magnet

You can incentivize visitors to opt in to your trigger link by offering a lead magnet. Learn how to set up a lead magnet here.

Thank you page settings

By default, visitors who click on your trigger link will get directed to a generic thank you page. We recommend creating a custom thank you page to use with your trigger link. Here are details on setting up a custom thank you page.

Use your trigger link

Your trigger link will appear in the blue box as shown below. Copy it in its entirety to your clipboard. Then, open your email service provider account (from step 3 above), create a new message, and paste your trigger link into the message. Alternatively, you can send your trigger links to an affiliate to broadcast it in a message using their ESP.

WARNING: Trigger links must be sent through an autoresponder. Your trigger links will not work if they are pasted into a standard email message, such as Gmail. Because a trigger link pulls contact information from a list, you must send it from the place where those contacts are already stored.


NOTE: If your integration service does not appear in the dropdown menu, you may be able to still use a trigger link in your email. Simply replace the email and name form fields (in the URL) with the appropriate format for your service. Please note that we cannot support this type of integration, and it may not work in the future, but if you'd like to give it a try we welcome you to do so.

Supported integrations

Trigger links require two specific technologies to work. If these are not available through your service provider, you will not be able to use trigger links with that service provider.

1. For a trigger link to be embedded in your email:

For a trigger link to be embedded in an email, your service provider must allow and provide codes for email, first name and last name fields in your trigger link. The service providers that do allow it (and that we currently integrate with) are visible in the dropdown in the trigger link settings preview window shown here:

2. For a trigger link to add an opt-in to your list:

For a trigger link to add an opt-in to your list, the Email Service Provider for that list must allow web forms to be sent via API.

Current services that can be integrated with trigger links:

  • ActiveCampaign (receiving leads)
  • AWeber (Note: double opt-in will be activated automatically. To retain single opt-in for that list please contact AWeber Support)
  • Constant Contact (receiving leads)
  • Drip (Note: to send a trigger link in Drip, you’ll need to use the Custom link option, and replace the email, first name, and last name portions of the link with Liquid placeholders).
  • GetResponse
  • GetResponse360
  • GoToWebinar (receiving leads)
  • HubSpot (receiving leads)
  • Infusionsoft
  • Interspire (receiving leads)
  • Lead Notifications (receiving leads)
  • MadMimi
  • Mailchimp
  • Marketo (receiving leads)
  • Office Autopilot/ONTRAPORT
  • Salesforce (receiving leads)
  • SendReach (receiving leads)

Best Practices

It is always a good idea to send a test message from your ESP (as selected in step 3 above) that includes your trigger link so you can test it prior to sending your trigger links to a large list. Whenever you test, the email you use to opt in must already be on the list of the service you are sending from and not on the list of the service you are sending to.

Need more help?

You can always get in touch with our support team—just click Support in your Leadpages navigation menu, or submit a ticket ↗

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