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Lead Notifications (email notifications for new opt-Ins)

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When you integrate Lead Notifications with your conversion tools, we’ll send new subscribers’ information straight to your email inbox. Most forms you create use Lead Notifications by default. We recommend keeping Lead Notifications integrated when…

  • you want to get up-and-running as quickly as possible
  • you don’t use an email service provider (ESP)
  • you’re in a testing phase and aren’t yet ready to connect to your ESP
  • you prefer to have new leads sent directly to you

Keep in mind, you can use Lead Notifications with each of our tools: sites, pages, pop-ups, and alert bars.


The fine print

  • Lead Notifications can be used in addition to other integrations on your forms.
  • If you are having trouble receiving Lead Notifications, make sure to check your spam or junk folders in your email. Sometimes, email services will send Lead Notifications emails there, since they're coming from or
  • Fields can be relabeled on a Leadpages form but will appear with their original label in the Lead Notifications email. More on this below
  • If you are using reCAPTCHA on your forms, any leads marked as spam will not be sent in a Lead Notification, but will be saved in your CSV download.
  • Deleting a Lead Notifications email from your account before removing it from any forms it is connected to will break the form. A new form widget will need to be added in order to update/publish your page.

Set up Lead Notifications

You don’t need to do much to start using Lead Notifications. Whenever you set up a new form, whether that’s on a page or in a pop-up, it’ll send opt-in data to your account’s email address. You can check your setup in your form’s settings, as shown below.

If you are looking to add Lead Notifications to a form, follow the steps for adding an integration here.


Add email addresses

If you prefer, you can send new leads to email addresses other than your account’s default address or in addition to that address.

Within the Lead Notifications drop-down in your form settings, click Manage Available Emails to navigate directly to your account settings.

From your navigation menu, you can also access available Lead Notification email addresses by clicking on the account name at the top-left corner, then Lead Notifications.

Here’s how to add an email:

  1. Once on the Lead Notifications management page, enter the new email address you’d like to use, then click Add Email.
  2. Check your inbox for a confirmation link and click it to activate the email address (or instruct whomever owns the email address to do so).
  3. Verify the “Confirmed” status of the new email back in your account.
  4. Follow the steps below to add that address as a notification email your forms.
TIP: You can remove any unused email addresses by clicking the “x” next to their status (found in your navigation menu under Account Name › Lead Notifications). Deleting an email from your account before removing it from any forms it is connected to will break the form.

Use additional email addresses

To use another email address, you’ll need to select it in your form’s settings. You can also send leads to multiple email addresses simultaneously.

  1. Open your form's integration settings.
  2. Select Lead Notifications.
  3. Click Add Another Contact, then select the email address you'd like to add (click the trash can next to an address to remove it from a form).
  4. Click Save and Update your page.

Use Lead Notifications with other services

It’s possible to integrate with your ESP or CRM and continue to use Lead Notifications at the same time. Simply keep the Lead Notifications integration active instead of deleting it.

For more on adding additional integrations to a form, follow the steps here.

Compatible fields

Lead Notifications supports a limited selection of text-based fields. So, keep in mind when you use Lead Notifications with another integration, any custom fields you have added to a form from another integration may not be included in notification email messages but will still be sent to your integration.

NOTE: Custom fields will not appear in the Lead Notifications email but will be passed to your integration. If you rename the labels of the Lead Notifications fields below, the email will still list these fields with their original label.

We currently support the following field types:

  • Email (required)
  • First Name
  • Last Name
  • Phone Number
  • Street Address
  • City
  • State
  • Zip Code
  • Comment

The Consent field will not be visible in the Lead Notification emails. However, you can check whether your leads have provided consent by viewing the details of their submission in the Leads tab, or by downloading the CVS file of your leads within the Builder for an asset

Learn more about adding custom fields to your forms 

Learn more about accessing your leads

Frequently asked questions

Why am I not receiving emails even though I've added Lead Notifications to my form?

You may want to check your spam or junk folders in your email. Sometimes, email services will send Lead Notifications emails there, since they're coming from or

To make sure your Lead Notifications are making it to the right place, you can whitelist or add this address to your contacts: and

If you're still having trouble receiving your Lead Notifications, let the support team know and we'll investigate why they're not making it to you.

What's with the date and time in the subject line of the Lead Notifications email?

That date and time is the default name of the form on one of your pages or pop-ups. You can customize this form name here.

Need more help?

You can always get in touch with our support team—just click Support in your Leadpages navigation menu, or submit a ticket ↗

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