Create a Standard landing page (Legacy Builder)

Create a landing page

To get started, you’ll need to begin with a template. Here’s how to choose one:

Navigate to Landing Pages in your account navigation menu, then "View All Templates."
Select a type of template from the drop-down on the right, search for a template, or simply browse through our collection.
Hover over any template’s thumbnail, click Use Template or Preview.

To learn more about choosing a template, check out our article: The Different Types of Leadpages Templates.

Set up a form

Both connecting an integration as well as choosing a destination (form, list etc.) to send your leads to is managed within the builder.

Connect your integration

If not already in the builder for the page or pop-up you'd like to integrate, open the editor, then click on your call-to-action button.
Select Integration settings from the left-hand sidebar.
Click +Manage Integrations, which will open up a new tab with the ability to connect legacy integrations.
After connecting your integration with your login credentials for the service or API keys as needed, navigate back to the Leadpages builder tab in your browser and click Reload.
Follow the steps below to choose where you want to send your leads.

Choose a destination for your leads

If not already in your integration settings, click on your call-to-action button. Keep in mind that many templates include several calls to action.
Select Integration settings from the left-hand panel.
Select your integrations and where you'd like to send your leads, then click Customize this form.
Make sure to click the blue Okay button at the bottom left corner as well as Save and Publish your page at the top right corner.
Name your page and click Done.

WARNING: Make sure to click Customize this form, the blue Okay button at the bottom left corner of the sidebar as well as the Save button at the top right corner of the builder, as the Standard Builder does not auto-save changes.

The "Send to my CRM," "Integrate with Lead Notifications," and "Integrate with Webinar Host" can also be turned on in these settings.

NOTE: Whenever a change is made to a form or list within your email service provider, you'll want to make sure to Reload your lists in the Integration settings of your form.

Some templates have a call to action button that defaults to a URL, rather than an integrated opt-in form (such as some sales templates). If that's the case, hover over any button on your page and click the ⚙ icon at the top right corner of the button, then Link options.

Attaching a lead magnet

You can incentivize visitors to opt in to your page by offering a lead magnet. Learn how to set up a lead magnet here.

Thank you page settings

By default, visitors who submit a form on your landing page will get directed to a generic thank you page. We recommend creating a custom thank you page to use with your opt-in page. Here are details on setting up a custom thank you page.

Customizing your page

Looking to add links, multiple forms and more to your Standard landing page? Take a look at our customization article here.

Publish your page

Unlike the current builder, the Drag & Drop Builder, our Standard (Legacy) Builder does not have a 'Draft' mode. Therefore, when saving a Standard page, you also publishing your page.

Click Publish in the top right corner of the builder to see your publishing options.

Learn more about your options for publishing.